It’s no secret. Market data drives investment. Before any deals are signed, investors want to know the key economic indicators that make a location viable.
Over the years, Milwaukee Downtown has invested significant resources into benchmarking downtown Milwaukee’s growth. Below are the studies in our toolbox.
A strong downtown is critical for a successful city and region. A recent study by the International Downtown Association and Milwaukee Downtown, BID #21 analyzed the contributions of Downtown Milwaukee as an economic driver. Through a variety of metrics, including five key principles -- economy, inclusion, vibrancy, identity and resilience -- the study demonstrated the central business district's value as an epicenter for culture, innovation, community and commerce.
IDA's Value of Downtown Milwaukee Report IDA's Value of Downtown Milwaukee Slide Deck Value of Downtown Milwaukee 2024 InsertDowntown Milwaukee is the economic hub of the region and State of Wisconsin with over $9 billion in recently completed, under construction and proposed game-changing projects. This investment has established significant momentum and propels Downtown as a vibrant city center and global gateway. Downtown recently experienced some of its most iconic business recruitment wins, opened Class A office buildings, is a national leader in adaptive reuse, and celebrated the opening of Wisconsin’s tallest residential tower. World-class sports teams, vibrant nightlife, active public spaces, and expanding art, cultural, and civic offerings have Downtown Milwaukee on an unprecedented positive trajectory. Below is a snapshot of update-to-date market data and numerous catalytic projects across all industry sectors.
View Our MetricsThe 2023 edition of P.U.M.A.’s Global Trends Report highlights opportunities and challenges arising from converging shifts in demographics, lifestyles, and disruptive forces that are rapidly shaping our cities. This award-winning research effort has been a go-to resource for downtown management organizations, business leaders, and local decision-makers since 2007.
Download PDF ReportIn an effort to better serve its residents, workers and guests, Milwaukee Downtown, BID #21 partnered with Community Perceptions, a division of School Perceptions LLC, to conduct a self-selecting perceptions survey to quantify and chronicle the rapid changes occurring in Downtown Milwaukee and the attitudes of various Downtown users.
The survey aimed to understand how the community interacts with Downtown Milwaukee and solicit opinions about a number of topics relating to the experience of living, working and playing in Downtown Milwaukee.
2019 Milwaukee Downtown Perceptions Report
View the latest market research conducted by P.U.M.A. (Progressive Urban Management Associates), which benchmarks local growth and changes in demographics; housing; employment; office and retail vacancies; mobility and connectivity; hospitality and tourism; arts, culture and entertainment; education; and the nighttime economy.
Download PDF ReportGet a snapshot of downtown's growth over the last decade and view recommendations for continuing the momentum.
Download PDF ReportPrepared by Hunden Strategic Partners, this report compares downtown Milwaukee to 10 of its peer cities in the areas of hospitality, entertainment and nightlife.
Download PDF ReportGet a snapshot of Milwaukee Downtown’s key economic indicators, including residential population, employee demographics, commercial space, housing, hospitality and tourism, and current development.
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Milwaukee Downtown, BID #21 hosted its first State of Downtown Economic Forum on April 15, 2010. Perspectives on the current and future state of downtown Milwaukee were given. A summary of the findings is also available in the 2009-2010 Downtown Economic Status Report.
Download PDF ReportMilwaukee Downtown’s first comprehensive market analysis was conducted in 2007 by the UW-Extension Center for Community and Economic Development and UW-Extension Milwaukee County.
Download PDF ReportView the findings of a telephone survey to residents throughout Kenosha, Racine, Ozaukee, Washington, Waukesha and Milwaukee counties, which benchmarked perceptions on the downtown Milwaukee brand.
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