Effective July 5, 2010, Wisconsin will go smoke-free. By definition,
this means all workplaces, restaurants and bars will be 100%
smoke-free. In light of the change in legislation, Milwaukee Downtown,
BID #21 and Keep Greater Milwaukee Beautiful are partaking in a
national program, the Keep America Beautiful® Cigarette Litter
Prevention Program, to reduce the impact of cigarette butt litter in
downtown Milwaukee.
Cigarette butts are the most-littered item in America, representing
nearly 35 percent of all items documented in nationwide clean-up
initiatives. Beginning Tues., June 22, Milwaukee Downtown, BID #21 and
Keep Greater Milwaukee Beautiful will roll out a campaign to educate
smokers to take responsibility for their butts.
Like the Keep America Beautiful prevention program, four proven
approaches will be integrated into the local campaign: encourage
enforcement of litter laws that include cigarette litter; raise
awareness about the issue using public service messages; assess the
number of ash receptacles at transition points such as entrances to
public buildings; and distribute pocket ashtrays to adult smokers. In
2008, nearly 200 communities reported an average 46% reduction in
littered butts as a result of implementing the program.
The following tools are available for you to educate your customers,
tenants and employees. Pocket ashtrays are also available by calling
Milwaukee Downtown at 414.220.4700 or Keep Greater Milwaukee Beautiful
at 414.272.5462.
Business Communications Sheet
Bar Tips Sheet
Cigarette Butt Litter Prevention Press Release
Examples of Ash Tray Receptacles for Purchase
